Instagram has transformed itself from an application where we shared our life in photos to a real platform of choice for companies.In fact, Instagram claims that 80% of Instagram users follow at least one company on the network, 60% of whom said they discovered a product or service on the platform.
#1. Create Your Instagram Professional Account
Before you publish your content, make sure to use a professional account. Fortunately, it is very easy to convert a personal account into a Business account from the Instagram app.
For example, if you’re not a small business, and you’re not aiming to increase your followers, and you do not plan to use Instagram’s analytics, it would be wiser to stay with a personal profile.
#2. Write a unique and memorable bio
On Instagram, your bio is one of the only opportunities to make a good first impression to users who discover you for small business Winning.
- Writing an organic is an art.
- Explain who you are
- Describe what you do
- Contain a call to action (link to your blog, shop, Facebook page, etc.).
- (Optional) An incentive : a promo code, free shipping, gift, etc.
The link you put in your bio is the only one you can put on Instagram.
#3. Set Goals
This is the number one rule before you start out on small business Winning. What goal does your company want to accomplish with Instagram? Here are some goals that brands seek to accomplish on Instagram:
- Present their products and services
- Develop a community
- Gain visibility
- Share the news of their industry
Focus on one or two goals and align all your resources to reach them.
#4. Publish Regularly
To stay in people’s minds, you have to publish regularly. What to post on Instagram? If you have defined the objective (s) of your presence on Instagram, you should already have a good idea of what you are going to publish.
The photo is the most classic format on Instagram and in all cases gets a good engagement rate. Product photos work pretty well when you know that 65% of top-performing posts feature products.
How often publish on Instagram and when to publish? It’s a big debate on Instagram and I will not get into it. What matters is the quality of your content. If your engagement rate goes down, it probably means you’re boring your followers.
In fact, many users complained that they were constantly seeing the same content and sometimes even publications that are 3 or 4 days old, to the point that Instagram users would miss 70% of the content in their news feed.
As users will again see the most recent posts first, you could try to post when your followers are online (you can find out with the pro account analytics tools).
#5. Make Instagram Stories
Indeed, more than 300 million users (out of 800 million) who use Stories. It’s no coincidence that this type of content works so well, first, because a Storie is an ephemeral content. Its life is 24 hours. Stories are also more authentic and less fakes than classic posts on Instagram.
For small business winning, the benefits of Instagram Stories are endless. They can:
- Humanize their brand
- Show a demo of a product
- Show behind-the-scene content
- Present an event
- Promote an Instagram post
- Announce a new collaboration
Instagram also makes it easy for you to easily improve your stories by adding text, hashtags, polls, geolocation and other icons. You can also add different fonts to your texts.