Instagram is known for engagement. Do you know what this means? You are likely to get more conversion on Instagram than any other platform if you know what you are doing. A study showed that when done well, you can receive four times engagement on Instagram than on Facebook.
Instagram also outperforms other platforms such as Twitter, LinkedIn, and YouTube. Instagram users are more ready to buy. In 2017, Instagram reached a 250 million daily active users milestone. This number doesn’t look like it is going to slow down anytime soon. What makes it even better is that most of these users are ready to buy. You can find more buyers on Instagram than on any other platform.
In recent years, Instagram has introduced a number of features to make the platform more attractive to users. These features also open up a lot of opportunities for businesses like yours. Take, for instance, a business can offer a one-time offer with Instagram Stories. Most people who have used this feature confirmed it is an effective way of getting more people interested in new products and services.
Unfortunately, most people have no clue how Instagram ads work. This is the reason why most businesses create an ad that cannot convert. If you are struggling to create an ad on Instagram that will give you huge conversion, this article will show you 3 simple steps you can use to boost your ad conversion on Instagram.
1. Start with Audience Targeting
Targeting the right audience is probably one of the hardest things you will do when it comes to running a successful Instagram ad. You can have a great video, stunning graphics, and powerful texts, but if you don’t target the right audience, all that will be a big waste of time.
You need to make research to find out which audience will respond better to your product. Take, for instance, someone that wants to sell a video game does not need to target people over 50 years of age even they are a high-income earner. These people are old and no longer have young children who are interested in video games.
You need to target the right demographic to be able to drive conversion. A secret to boosting your conversion is to keep your audience narrow and targeted. Instead of targeting a lot of people, simply choose a very specific group and you will see an increase in your conversion.
Note: You can have more than one set of audience. Keep on testing with different audience until you find the one that responds better.
2. Make Use of High-Quality Videos and Stunning Graphics
Instagram users respond better to high-quality videos and stunning graphics. Before you think of running Instagram ads, first get someone to create high-quality video for you. Your video needs to match your brand identity. You should be able to tell a visual story in a compelling and engaging way.
Let the users know the benefit of using your product. Keep your video very short and direct. While it is true that many Instagram users love watching videos, most of them hate long videos. For a better engagement, keep the video less than 3 minutes. However, ensure that these 3 minutes are value-parked, interesting, compelling, engaging, and appealing. You should let the users know the exact action you want them to take. If you can create a great video for your product, you will see your conversion jump sky-high.
3. Offer a Time-Limited Product
Most people suffer from what is known as “FOMO – (Fear of Missing Out)”. You will likely be able to increase your conversion when your targeted audience feels they are likely to miss your product if they don’t take urgent action.
You can also offer discounts for people that take action within a specified period of time. Using this strategy will help you see a huge conversion once your ads go live.
Mastering Instagram ads take time. However, if you are open to learning and patient enough, you will be able to master the secret to getting a huge conversion on Instagram. The key is to keep on learning daily. Try new strategies and always make sure you test different techniques to see the one that works before for you.
Do A/B split test for each offer you have. Monitor them to see the one that will work well for you and then increase your budget. However, if you don’t have time to learn Instagram ad, you can work with a digital marketer or Instagram ads specialist to help you drive more conversions with your Instagram ads.