What’s the ideal amount of post per day? How often should you post? When should you post? What should you post? There’s no one-size fit all answer because it depends on the type of content your sharing. But we won’t leave you hanging. In this article, we will walk you through how often to post in all the popular social networks and teach you the best practices of when to post and tools to use specific to Instagram.
As Buffer shows, major brands post an average of 1.5 times per day to Instagram. There’s no drop-off in engagement for posting more, provided you can keep up the rate of posting. The findings are consistent with CoSchedule:What 20 Studies Say About The Best Times To Post On Social Media. The short answer is that you should post a minimum of 1 post a day, but no more than 3.
There are scenarios where you want to go beyond three posts. For example, you might be an event based company where you want to post photos live of the event combined with live streams. You could be a new-based Instagram account that covers breaking news in your local area. The 1-3 post limits are just best practices, but it’s up to you to decide whether the limits work for you.
When to Post on Instagram
Time is a funny thing because it’s different depending on where you live in the world. 9 AM in New York City is 9 PM in Hong Kong. That being said, there are some general best times to post on Instagram.
Based on CoSchedule’s study, Instagram audiences are engaged throughout the week. Mondays should maybe get a little more attention.
Here are the general best times to post on Instagram:
The times makes perfect sense. 8-9 AM is the wake up for school or work morning check. 2 PM is usually lunch or coffee breaks in the day. And 5 PM is the after work commute back home.
One thing to note is that these times do not account for time zone differences. You want to post at the listed times based on where you audience live. If you’re targetting users from the United States, you should use the Central or Eastern time zones. If you’re targeting users from Asia, then you should schedule your posts to appear between 8-9AM Hong Kong time.
Instagram Scheduling Softwares
If you’re managing an Instagram account with the intention to grow, you cannot live without Instagram scheduling software. The software we would recommend is Buffer.
Buffer is a new and smarter way to share what you want to share on Social Media. People have called it great names before, like your Social Media Assistant or the Siri of Social Media. What it does is simple. Posts in your queue will be sent out automatically by Buffer, according to the posting schedule that you put in place.
It works by letting you schedule posts ahead of time. Simply upload a photo, add a caption, then select when you want it posted. What Buffer will do is when it comes time to post your Instagram photo, it automatically posts the image with your caption on your Instagram account. That means you can work weeks ahead, and only worry about creating the content, not distributing it.
If you want to learn more about Buffer and scheduling posts for Instagram, read this article: Buffer Update: Direct Scheduling for Instagram