It’s the end of the year, and you want to reflect on the most memorable things that happened throughout the year. Instagram Top 9 has been a tradition since 2015. It’s a compilation of your top nine most liked Instagram posts in the year in a single post.
How to Create your Top 9
It’s no longer difficult to create your Instagram top 9 with online websites like 2017bestnine. It’s free to use and will only take a few minutes to create.
1. Start by entering your Instagram Username
2. Wait a few minutes for the website to run
3. When finished, right click on the post and save the image to your desktop.
Should you do it? We say no.
Though it’s effortless to create, we argue that Instagram’s top 9 adds no value to your followers and should skip it entirely. Here are our reasons why.
1. Poor indicator of your most popular posts
Your most liked Instagram post isn’t exactly the most accurate indicator of your best content. The reason is that you are more likely to have significantly more followers to like your content at the end of the year versus the beginning. That means your posts at the end of the year are more likely to have more likes than the posts at the beginning of the year.
2. Adds no value to your followers
We argue that the Instagram top 9 is something you should keep to yourself. It’s not the best indicator of your best performing posts in the year, but it is an indicator of what type of content are getting likes. You can use this information to revise your content strategy to drive increased engagement and followers in the new year.
3. Overdone and overused
Users love unique and exciting content. Like fidget spinners, it’s a fad, and it’ll die out. Instagram Top 9 has been out since 2015 and used by hundreds of thousands of accounts. It’s overdone, and there are lots of better ways to create content to end the year that adds value to your followers and your Instagram account.
Here are three ways we recommend you should do instead:
1. Post a Thank to Your Top 9 Followers
Make yourself memorable to nine of your best followers who have been continuously engaging and liking your photos by posting a personalized thank you to each of them. In the current age of social media, personal connection is critical if you want to be successful.
By posting a personalized thank you, you have now converted nine of your best followers to lifetime followers and send a message to your all your followers that you do care and appreciate their attention.
To find your top followers, we recommend you using SocialRank. SocialRank is a free Instagram tool that analyzes your followers and content. After connecting your account, you can quickly find your most valuable or most engaged follower with detailed information. You can further narrow down your list with filters on location, account activity, follow/following ratio and much more.
2. Reach out to your Top 9 Influencers
Similiar to the strategy above, you should thank and reach out to your top nine followers with the most influence. Influence isn’t about accounts with the largest amount of followers. Because it’s so easy to buy fake followers today, you want to make sure the nine influencers you’re targeting have real engaged followers.
You can do this with SocialRank by first ranking your followers from the highest follower count to lowest. Then compile a list of your followers with engagement rates between 2-3. That way you are ensuring you are selecting Instagram accounts that have significant influence over their large follower base.
From there, come up with a personalized thank you and a content strategy to continually engage with these influencers. As Gary Vanederchuck puts it, “Jab, Jab, Jab, Right Hook.” Continue to provide these influencers with value without expectation and later down the line ask for a small shoutout.
It’s critical that you understand that it’s not jab then immediate right hook. Building relationships with influencers take time, and you need to ensure you’re providing real value that your influencers will care about that will make it impossible for them to say no to you in the future.
3. Create a list of your Top 9 Goals for this year
Less of a content strategy, but you should reflect on what you could have done better in the previous year and set goals to work towards in the New Year. It’s insane to do the same thing over and over again and expect different results.
These could be performance driven goals such as doubling your follower count or improving your average engagement rate on each post. It could also be organizational and optimization driven goals such as better tools to help organize your content strategy or analytical tools to provide more insight into your Instagram account.
Just make sure your goals are clear and reachable, or it can do more harm than good. Each one should be:
– Specific (simple, sensible, significant).
– Measurable (meaningful, motivating).
– Achievable (agreed, attainable).
– Relevant (reasonable, realistic and resourced, results-based).
– Time-bound (time-based, time-limited, time/cost limited, timely, time-sensitive).
What are your thoughts on posting your own Instagram Top 9? We would love to hear from you down in the comments.