Instagram Business Account: Should You Switch?

When you first create an Instagram account, you start off with a personal account. You have the basic functionality of the social network such as posting, direct messages, and following + engaging with others.

Converting to an Instagram business account unlocks even more powerful features such as analytics, promoted posts, contact button, and much more we will cover later in this article. The best part is its free to convert to a business account, and all it takes is linking to a Facebook page.

Features you Lose as a Business Account

When you switch to a business account, there are two features that you will lose.

Private Accounts

With a personal account, you can make your posts private. Private means that users will not have the ability to see your posts or follow you without your approvals.

If you are using your Instagram account to keep track of your memories and personal experiences, then it makes sense to set your profile private. But if you’re looking to build an audience and become an influencer, this feature will hinder your ability to grow your Instagram.

Link to multiple Facebook Profiles

With a personal account, you can connect your Instagram with numerous Facebook profiles. Once you link accounts, you’ll have the option to share a post on Facebook from the same screen where you add a caption.

With a business account, you can only connect to one Facebook page. For those unfamiliar, Facebook pages are the same as a Facebook profiles but specific for your business. People can like, follow and if you allow it post on your Facebook page. The page acts as the face of your business, as well as the community.

Even as a personal account, it’s rare that you would connect to one Facebook profile. Setting up a Facebook page is free and straightforward, so losing the ability to link to multiple Facebook profiles shouldn’t influence your decision whether to change to a business account or not.

Features you Gain as a Business Account

The number of free features you get from switching to a business account is unbelievable. Where personal accounts feature focuses on building a personal diary of your life, business accounts focuses on features to help you grow and build an audience.

Instagram Insights

One of Instagram’s most powerful tool on the business account. Understanding the data will help you figure out what’s working versus not in your content strategy, your follower’s demographics and your most popular posts.

This reporting tool will provide most of the essential insights you need, but by all means is not an all-in-one solution for your Instagram analytics.

First, Instagram Insight provides you a snapshot of your Instagram performance over the last seven days. The snapshot includes: Increase in followers, number of posts, impressions, reach, profile views, website clicks, and email clicks.

Impressions: are the number of times your content is displayed, no matter if it was clicked or not

Reach: is the total number of people who see your content

Secondly, Instagram Insight provides a detailed demographic breakdown of your followers by gender, age, locations by cities and countries, and when your followers are most active. This report will provide you insights whether you are targeting the right people at the right time or if you need to improve your content strategy.

Lastly, Instagram Insight allows you to view all your historical posts by engagement and impressions. It has powerful filter capabilities to let you filter by photos, videos or carousel posts, or limit your posts that you have posted 7 days, 30 days, 3 months … up to 2 years ago.

Contact Button

Having the ability for users to find the location of your business or contact you with product questions is critical to a successful business.

When you convert to business profile, you have the ability for users to get directions to your business and the ability to call, text or email you.

1. Click on edit profile

2. Under the Business Information Section, click Contact Options

3. Add in Business Information

Your profile will now include a button to contact you.

Business Industry

When you first set up your Facebook page, you have the option to select your business category. There are hundreds of options from restaurant, consultant agency to apparel store and not-for-profit communities.

Whichever you select, it will also show up on your Instagram profile to let users know what type of business you are in.

Don’t worry if you decide to change industries down the line. You can change categories anytime in the edit profile section on Instagram.

Add Links to Instagram Stories

One of the most powerful tools to drive traffic to your company’s website. This added feature allows you to add a URL to your Instagram stories. Users can access the link by swiping up on your Instagram story, and this will re-direct the user to the URL you have provided.

Unfortunately, switching to an Instagram business profile is not enough to access this feature. Your profile must also have over 10K+ followers to see this option.

Promoted Posts

With a business profile, you can now advertise on Instagram. Though this option is not free, you can set your budget as low as $1 to reach an estimate of 400-1100 people.

To Promote your post

1. Go to your profile.

2. Select the post you’d like to promote by tapping on the post.
Below the post’s image, tap Promote.

3. Fill in the details of your promotion by setting things like Audience (who you want to reach), Budget (how much you want to spend) and Duration (how long you want your promotion to run). Tap Next once you’ve completed these details.

4. To complete your promotion, tap Promote.

If you’re serious about growing your Instagram account, we highly recommend you to convert to an Instagram Business account regardless if you own a business or not.

How to Switch to an Instagram Business Account

1. Go to your profile

2. Tap switch to a business profile

3. Choose a Facebook Page to connect to

4. Add your Business Contact Information

We hope we convinced you to an Instagram business account. There are just so many advantages that we hope you won’t miss out on the free opportunity. If you have any questions regarding this topic, be sure to ask away down in the comments.