Originally designed as a fun app for kids, Instagram has outgrown its premise. It has become a serious and highly competitive content marketing, audience building and networking tool for brands and individuals alike.
If you are to list the most popular social networking platforms in the world, Instagram is surely going to be one of them. It has over 200 million active users sharing images well over 60 million and 1.6 billion likes every day.
To say Instagram is awesome is, to say the least. Take for instance, the engagement rates cut out for brands on most other social networks are less than 0.1%, but the king—Instagram blows them away. According to a Forrester study, the average Instagram brand rates were 58 percent higher than what is attainable on Facebook.
Now you can see why it is very important to get real and active Instagram followers if you are operating a business. But, come to think of it; even at 58 percent, the figure is still not enough. Yea, it sounds great, especially when you consider that it towers way ahead of Facebook rates, but you can do much better than that while on Instagram.
Whether you’re just planning to get more followers as an individual or as a big brand, don’t ever settle for the average. Reach for the stars and become an Instagram soaring eagle. A digital eagle is that outstanding, rare bird that outperforms all others by order of magnitude.
And in case you’re asking the question; how do I gain real and active Instagram followers? Well, here are some excellent Instagram hacks you can adapt to manage your social strategy and boost your brand’s name or individual personality.
8 Ways to Gain Real and Active Instagram Followers
1. Using your hashtags
There are hashtags you can use to promote yourself and gain more active and real followers. These includes #instaflow, #FF (Follow Friday), #l4l (Like for Like), #Followback, #tagfor likes.
Yes. You have created a hashtag for your company, but how many people know about it to use it and share content about you? The first thing you must do is to ensure that the hashtag is on your profile, but go offline and have it printed on your store signage, receipts, print ads at relevant events.
If you are running ads on TV or Radio, direct people to use your hashtags and also remember to list them on your other social profiles.
2. Take part in massive and popular conversations
This is one good way to gain the attention of real and active followers on Instagram. Never miss out on trending and topically relevant hashtags. Always watch out for such hashtags and join the conversations to get in front of more potential followers. It is as simple as that.
3. Make use of your bio link
Your bio URL is like a chief executive officer to your profile. Do not allow your bio to link only to your website homepage and then remain that way continuously. Change it from time to time, say, on weekly basis. Then make sure you are using that clickable link in your bio to push more traffic to your latest or most famous content.
4. Use only creative and compelling captions
Remember the popular saying that a picture is worth more than a thousand words? Yeah, that may be true, but when it comes to Instagram, you just can’t skip the words completely. You still need to make do with them. Take a cue from National Geography (popularly known as NatGeo Wild), they make more meaning by using storytelling side-by-side their Instagram images to generate sharing and engagement. While don’t you do the same? There is one thing you can benefit from using this hack; success. That’s right.
While other similar traditional media brands have died a natural death (for lack of patronage and engagement), NatGeo continues to make headways and has become one of the leading brands on Instagram, boasting over 50 million followers.
5. Influencer marketing
Go through the profiles of each and every person you have ascertained as an influencer within your profile space. Here, we are talking about knowing the person or figurehead who influences those people you want to be in their front. So what do you do once there? Just ‘turn on post notification’ so you can be aware anytime they post or share a new content. This will enable you to interact with them regularly and becoming one of their favorite brand or people.
6. Take down needless tagged photos from your profile
Do you know you can really feature the best and most excellent user-generated content about your brand or yourself right on your Instagram profile? Yes, you can. Although you cannot remove the tagged pictures from the site completely, you can still do something by selecting ‘Edit Tags,’ and choosing the ones you want to take down by selecting ‘Hide from Profile’. That does the trick.
7. Host a contest
Do you know you can gain more followers by holding a contest on Instagram? There are many easy ways you can do this, and one of them includes posting an image that promotes the contest. Then, ask people to like the image in order for them to enter the contest. You can’t have it simpler.
8. Like others strategically
Another great way to gain more real and active followers on Instagram is to click ‘Like’ on hundreds of similar images to you, and in return, you will get more Likes. A popular Instagram figure, Neil Patel made use of this strategy and he discovered that for every 100 random likes he did, he got a feedback of 6.1 more followers.
What are you still waiting for? Click those Likes now.
Instagram is one of the world’s most popular social platforms, and with it, you can achieve a lot by gaining real and active followers. If you’re aiming to sell your brand to a larger audience, you will need Instagram, and to succeed on Instagram, you will need to get more followers. Using the above hacks, and with a little patience, you can reap big from Instagram.