In the past few years, social media has witnessed a lot of changes. There is a saying that if your business is not evolving, it will eventually die off. If you are looking to increase your revenue and potential customers, you need to learn how to target Millennials on Instagram.
Millennials are using Instagram more than any other platform. In a recent research, it was discovered that more than 60% of Instagram users are people between the age of 18 and 29. 42% of these young Instagram users visit Instagram at least once per day. In another study, it was revealed that Millennials interact more on social media than they do in real life. Moreover, every millennial follow at least one brand on Instagram.
Indeed, you have every reason to learn how to target Millennials on Instagram if you want your business to grow. Companies such as Nike have shown in recent years that targeting Millennials on Instagram always work. Nike is one of the most engaged with brands on Instagram and most of their sales have come as a result of engaging with Millennials on Instagram.
It is predicted that about two-thirds of Millennials will be using Instagram by 2019. Instagram has about 300 million daily active users, most of which are Millennials. If you are looking to grow your business, you must learn how to engage with Millennials on Instagram. In this article, you will learn of various ways to engage with Millennials on Instagram:
Top Ways To Engage With Millennials on Instagram
1. Create Captivating Videos
If you are really looking forward to engaging with Millennials, nothing gets their attention than short captivating videos on Instagram. Creating eye-catching, high-resolution videos will always get you the result you want. Millennials love watching videos than reading long boring texts. It has also been shown they enjoy Instagram Stories which is made up of short videos that are available only for 24 hours.
Without a doubt, your video will succeed where your text fail. Ensure that you always come up with captivating videos if you want to engage with Millennials.
2. Encourage User-Generated Content
In recent years, using user-generated content is one sure way to make your brand go viral on Instagram. User-generated content makes followers feel like they are part of the action. You can even have a reward for the best user-generated content. A research has shown that Millennials tend to trust user-generated content 50% more than they do other forms of media.
Moreover, there are other advantages of using user-generated content; it will lessen the amount of content that you will have to create.
3. Tap Into Trending Topics
Super-bowl, World Cup, new album releases, and many more are some of the trending topics you can always tap into. Millennials have always cared about the next big thing. They love to talk about ideas as well as about trending topics.
If you are looking to engage with Millennials, you should engage them with trending topics where they can contribute their opinion. Make sure you stay away from political topics, a religious topic, and other controversial topics. Stay within a neutral ground since you don’t know your customers’ ideologies and belief system.
4. Post High-Quality Images
Posting of high-quality images still work. Instagram is a photo-sharing app. If you are really looking forward to getting a good result, you need to post photos that are high quality and very creative. Work on creating photos that your audience can relate to. Give them positive impressions rather than impressions that could hurt your brand. Avoid getting lazy and post low-quality photos. Make sure all your photos are high quality.
5. Host Contests
If you are looking to work with Millennials, you are guaranteed of getting an impressive result when you host contests. Contests could be a way to generate content you can use for your future posts. Moreover, it gives you an opportunity to make your brand go viral. Millennials love contests and you can use this tool when you want to get more Millennials interested in your brand.
6. Partner With an Influencer
Working with an influencer still remains one of the fastest ways to engage with Millennials. Instagram influencers already have a large following of Millennials. You can be able to get these people to follow your brand when you work with an Influencer.
An Instagram influencer can easily make your brand gain recognition with a few posts. Just make sure you are working with an experienced one who understands how to tell your brand’s story.
No doubt, having a lot of Millennials as followers on Instagram is a great decision. Research shows that Millennials purchase more products/services on the internet more than Baby Boomers. You will have an incredible opportunity to grow your brand and improve your revenue.