Businesses in today’s world are not in a position to survive without social media marketing. However, business will have to pay special attention towards the marketing activities in few specific social media channels when compared to others. Instagram is a perfect example for such a channel in demand. That’s mainly because internet marketing has got the ability to deliver stunning results to any kind of a business that exists out there in the world.
From the recent studies, it has been identified that most of the businesses tend to take a look at the Instagram marketing stats to determine the success of overall marketing campaigns. If the businesses can see success with Instagram marketing campaigns, they tend to determine the overall success of the marketing campaigns as well. When determine the success of Instagram marketing campaigns, businesses tend to pay special attention towards post engagement than anything else.
It has also been identified that a lot of businesses are looking forward to use Instagram advertisements in order to boost the organic reach. As a result, they are capable of beating the Instagram marketing algorithms as well. Only 8% of the businesses used Instagram stories for promotional purposes. It has reached up to 30% so far in 2018. This is increasing on a daily basis and we will be able to see at least 50% of businesses that use Instagram for marketing using the stories for their promotional purposes.
Businesses that are engaged with Instagram marketing tend to pay special attention towards engagement. That’s because engagement has the ability to help businesses look for the perfect influencers. Influencers have the ability to take a business or the brand name into a whole new level. Hence, more and more people are looking forward to get the benefits offered by influencers. In such a situation, engagement will definitely receive a lot of attention from the Instagram marketers out there in the world.
Having a clear understanding about the importance of Instagram marketing, you would wonder how you can take the best out of Instagram marketing in 2018. Here is a list of few effective tips, which you can follow in order to end up with positive results during your Instagram marketing campaigns. Any business can think about following the below mentioned tips to avoid frustration and reap the maximum returns out of money spent on Instagram marketing.
Using Instagram for marketing
In this day and age marketing has taken a major prominence in terms of the business functions. Marketing is what bridges the gap between the producers and customers. In the new generation, one of the main forms of marketing has been digital marketing. Digital marketing has the widest reach and it also happens to be the most cost effective and value adding type of marketing. Among digital marketing however, the most popular form has been marketing through social media.
Today there are several tier 1 social media platforms that are used for marketing which has been quite successful. Of these, Instagram has taken a prominent place in the marketing sphere. Here we will be focusing on how best to use Instagram and why you should use Instagram for businesses.
Try capturing square photos
This is important as most smartphones, tablets and other devices support all square photos. Hence there does not need to be any cropping in order to fit specific devices. This will make your Instagram feed accessible to all the people you focus on. The issue with photos which are not square is that the complete picture may not be in the preview of devices with smaller screens. Hence shoot square, keep it simple.
Use trending hashtags to your advantage
This is one of the main reasons why people use Instagram for business. Instagram has a daily section for trending hashtags. This shows the most popular hashtags at any given time and users can search for posts based on these hashtags. Hence if these trending hashtags are connected to your product or business in any way, make sure that you include them in your posts. This way they will be visible to a wider audience. However it is also important to make sure that the hashtags match your posts. If not, users will often get frustrated by seeing unrelated posts on the popular hashtags feed which could lead to negative publicity.
Have a mixture of photos and videos
This is a fact that most people take for granted and ignore. It is of the utmost importance that you have the right combination of photos and videos. Having an abundance of photos will make the feed seem stale and less interactive. While having too many videos will clutter the feed and would also overthrow users as the time consumed on watching videos is more than viewing photos. Hence it is important to have a decent combination. A 3:2 ratio of photos to videos is an average combination which could be tweaked according to your business.
And finally it is important to keep it simple
Use high quality photos and videos with eye catching text. These are just some of the guidelines that you could follow in order to succeed in promoting your Instagram page. Hence as shown above, it is extremely easy to perfect marketing on Instagram and it is also very easy to see why you should definitely use Instagram for your business needs.