How do you make sure that you don’t lose photos that matter to you on Instagram? At the end of 2016, Instagram introduced a bookmarking feature that allows users to save a post or images that matter to them with just a tap. Nowadays, you don’t need to download or lose a photo that you like, you can simply tap a button to save it on your Instagram account, thanks to this feature known as – Instagram Collections.
What is Instagram Collections?
Instagram Collections not only provide you with a way to save photos on Instagram but also to organize them. It is a bookmarking feature that is very similar to Pinterest. Instagram collections allow you to organize your photos and make it easier find them.
Do Brands Need Instagram Collections?
Instagram collections is a great marketing tool. You can make use of this tool to analyze your competitors without burning a hole in your pocket. You can make use of this tool to research your competitors and even save relevant posts.
Analyzing what your competitors are posting on Instagram helps you stay up to date on the industry trends. Moreover, it allows you to see if your Instagram posts match your competitors’ level of visual attractiveness.
Using Instagram Collections is a great way to manage user-generated content. With this features, you can save user-generated contents so you can easily engage with the user later when you have more time.
How to Create And Use Instagram Collections?
Are you ready to create your first Instagram Collections? In this article, you will learn of ways you can create and make use of Instagram Collections:
1. Create a Collection
To create your Instagram Collections, go to your profile tab and then click the “Bookmark” button. This feature will show you all your saved posts. If the collection feature is not available on your account, you will need to update your Instagram app to see the feature.
2. New Collection
To create a new collection, look for the word “Collections”. You will see it to the right of “All”. You can click on this word or simply click the plus sign on the top right of your screen to create a new collection.
3. Name Your Collection
Now, you will need to name your collection. It is important that you name your collection a name that represents the type of images you will save in that collection, this makes it easier to keep them organized and find whatever you are searching for easily. When you are done naming your collection, it is time to add photos in the collection box. You will learn this in the next step.
4. Add Photos to Collection
Instagram gives you an option to add photos to your collection from inside a collection or add a post to the collection when you save it. To add a photo to the Collection tab, simply click the overflow button at the top right of your screen. When you click on this button, a menu will open with an “edit” and “add” button. You can now click on the “Add to Collection” button and then select photos from your saved posts to add to your Collections.
Another way to add photos to your collection is to long press the “save” button which is available under a post. When a menu appears, tab the collection want to save the post to.
No doubt, using Instagram collections is one of the easiest and fastest ways to organized your saved posts. This feature will help you do competitive analysis. It could also be very useful in monitoring your brand mentions and followers.