As a business owner or marketer, one of the problems you will need to solve is how to ensure you keep your social media account active with engaging and interesting posts. It is no easy keeping one account active with interesting posts. Today, businesses don’t have just one social media account; most big businesses have at least three social media accounts as customers are spread out across various social media platforms.
If you need to keep your customers interested in your brand, you need to ensure you post regularly. Your brand is only as relevant as your most recent post. No doubt, publishing to several social networks every day might seem like such an overwhelming task. Most people wonder how top brands do it.
Fortunately, you don’t have to publish manually across all social media platforms. Today, there are so many social media management tools designed to make your life easier and less overwhelming. Most top brands make use of these social media management tools to ensure they keep their customers engaged in social media. These tools will help you automate a lot of social media tasks so you won’t have to post manually across all platforms.
Most of these social media management tool works with major social media platforms such as:
Working With The Best Social Media Management App
Most people face huge problems when it comes to choosing the best social media app to use. Today, there are tons of social media apps; you will need to be careful about the one you choose so that you don’t end up wasting your home.
The two most popular social media apps today are Hootsuite and Buffer. Most people find it hard choosing among this two. In this article, I will make a comparison of Hootsuite and Buffer. I will also compare the differences so that you can choose the one that suits your business.
Both HootSuite and Buffer come with a range of features that you will definitely interesting. In this article, you will learn about these features:
When using HootSuite, you can schedule a post on various social media platforms. You can as well allow Hootsuite to determine the best time to publish your post. On the other hand, Buffer has this exact feature.
HootSuite allows you to interact with users through reply, retweet, and favoriting on Twitter. However, Buffer only allows you to publish and schedule with no option for interaction.
HootSuite can also detect and publish new contents which are relevant to your brand while Buffer allows you to connect with other automation tools.
Both apps come with analytics that allows you to measure result.
Hootsuite analytics covers all your social media post while Buffer only covers posts scheduled within the platform. The Hootsuite analytics is powered by UberVu while you can export your analytic information from Buffer into Excel sheet.
Buffer provides unlimited analytic report per month. On the other hand, you will need to pay an additional cost to access more reports on Hootsuite.
Hootsuite comes with URL shortener that removes personal trackers while Buffer URL shortener will keep your tracking in place.
Collaboration and Teamwork
Buffer comes with manager and contributor permissions while Hootsuite allows you to customize permissions based on team, role, or members.
If you have a large group of people that need to work on your social media management app, you will need Hootsuite since it allows you to customize permissions and set role for each user. This is in contrast to Buffer which only allows manager and contributor permissions. Moreover, when using Buffer, the manager must approve every post.
When it comes to keyword research, Hootsuite allows you to make use of an inbuilt app to find keywords which will help you make your post to go viral. However, Buffer does not come with this feature but gives you an opportunity to add a thirty-party app for this functionality.
Hootsuite comes with a mobile app for Android, iPhone, iPad, and even iPod Touch. Unfortunately, Buffer is yet to release their own version of a mobile app.
HootSuite has browser extension known as “Hoolet” extension available for browsers such as Firefox, Chrome, Safari, and even Internet Explorer. Buffer only has an extension for Chrome and Safari.
Content Curation and Sourcing
In 2015, Buffer removed its “Suggestion Feature”. Nowadays, when you are using Buffer, you must depend on third-party apps to source for content ideas. However, you can still connect RSS feeds in order to source content. On the other hand, Hootsuite still maintains a native suggestion features that allow you to get content ideas right on your app. It also allows you to connect RSS feeds in order to pull contents. You can also go ahead to make use of third-party apps such as StumbleUpon, ContentGems, TrendSpottr, and even Reddit.
If you are a small business owner, Hootsuite Pro Plan is ideal for you. It allows you to connect up to 50 social profiles. You will get simple analytic reports, do bulk scheduling and even add RSS feeds. Some of the top social media sites you can connection include Twitter, Facebook, YouTube, FourSquare, and Google+. This plan costs just $9.99 per month.
On the other hand, Buffer has a plan known as “Awesome Plan” designed for small business owners. It is designed to allow 10 social profiles for one login. It comes with link tracking, analytics, a post calendar, the Optimal Timing tool, and even an image tool for creating your own visual content. This plan cost $9.99 per month and allows you to connect to Facebook, LinkedIn, Twitter, Google+, and even Pinterest.
Recently, HootSuite introduced a beta Ads module which allows users to create paid ads right inside their app without the need to leave the dashboard. On the same hand, Buffer has a tool known as “Pablo” that allows users to create engaging images for social media posts.
Buffer or Hootsuite: Which One Should I Use?
Most customers find it difficult choosing between the two. If you find yourself struggling to choose, you are not alone. Both of them have awesome features that make them hard to decide.
We use Buffer here at WorkMacro because Buffer made it easy to queue articles to our social networks from other platforms such as Flipboard. But it’s difficult to recommend one over another because the features we love about Buffer might not be the features you’re looking for in a social management platform.
Fortunately, both Hootsuite and Buffer come with a free trial. My recommendation for you will be to make the maximum use of these trials. You can then decide which one is the best for you when you are done with the trial. I recommend that you take full advantage of the free trial offered by both Buffer and Hootsuite.