Instagram is undoubtedly the social network of photography par excellence, although it specializes in images; the social media list has been created with more users. Last December, they were more than 300 million, therefore, it would be a shame not to see this network as part of a marketing approach and lose the privileges, which this famous social media offers us. This piece will show you Instagram tips and tricks to gain new followers and fall in love with those who follow us.
Use The #Hashtag (Right).
Hashtag is the easiest way for someone to find our photos and, therefore, our profile. Avoid too generic and refine your reach so as not to end up in a lot of photos. It is also useful to create your own hashtag and add it to all your images.
Use A Short And Attractive Username That Defines It.
Ideally, you should use the same name on all the social networks you manage, even if it’s difficult. Find a name that is short, simple and easy to remember.
Click On The “Like” Button And Comment On Other Photos.
The simple act of liking can make this user look for your profile and be love with the images. Look for hashtags that are similar to the ones you truly use and then begin to interact with profiles, which are actually similar to yours.
You Want To Share Your Pictures Or Images On Other Networks
With Instagram, you can do it directly when you upload a photo, but you can also do it with the help of other applications. That way, we are going to get other Instagram followers of our business brand on other social networks to understand that we are as well on this platform (Instagram), and then we will begin to get a lot more sharing and followers.
Share Your Photos Constantly
Mark a series of publications; it could be daily or weekly, based on your capability to create good images. Once you have a realistic silver target, simply accomplish it. It is better to reduce the frequency and be consistent than to publish many images in one day. Do you remember the fable of the cicada and the ant? Well, on Instagram and other social networks you have to be the ant.
Prepare Your Best Photos
If one of your images has achieved excellent results, republish it in the rest of the social networks when a reasonable time has elapsed. It’s about redistributing your best content. This strategy is used in other content marketing strategies, such as blogs.
Creativity, Be Very Creative
Dare to find your most creative side and spread the most curious images that appear great. Never forget, of course, that this is a public profile and that a misstep on Instagram and other social networks can lead to a crisis. Be creative, but think before you separate.
Study The Images That Work Best
Certain themes always work on Instagram, such as photos of kittens, photos of hot air balloons and images of food and catering. However, it can be difficult to apply to your specific field of activity. Look for images related to your activity that have been well received and shared, and share similar images.
Study Your Competition
Search your competitors presented on Instagram, even if this does not happen directly for geographical or niche reasons. When you have found it, study carefully and find out what your competitors are doing right and what you are doing wrong. Copy the good strategies and avoid the poor ones.
Interact With Other Users And Look For Interesting Profiles
Create a community around your similar brand and interact with it. Use the suggested Instagram users’ utility to find profiles that fit your preferences and interests. We recommend that you first create your own handmade community before using this function to increase your affinity with the suggested profiles.
Stay In A Passionate Niche
The most successful Instagram accounts focus on one or two specific niches and only publish content on those topics. It’s better to find an area that you know passionately or very well, and only publish about it. For example, if you are interested in traveling, tourist accounts can be very useful. Another interesting area is that of healthy life or perhaps fitness.
Always Write Wonderful Content
In case you need a load of followers on IG, you must post quality as well as unique content always. And again, you cannot publish only every two weeks. You need new high-resolution content. I recommend starting to do this once or maybe twice per day, but ultimately, you should be able to get as much as four posts every day.
If perhaps your photos do not have a minimum size of 1080 x 1080 pixels, you should improve your device. Try different types of videos and photos to get the attention of your audience. The trick is to experiment with different options and use what works best for you. The graphic exchange files (better known as gifs) also work well.
If maybe you don’t want to publish in a certain day, request permission to share the photo of another account with other followers. It’s better than not posting anything. It also helps you establish relationships with other users.
Topics Must Be Captivating And Motivating.
A good letter can make a difference, so be sure to use it in your favor. Decide which niche or character requires a longer or shorter comment, then stay in your strategy. When writing a subtitle, you want to try these four things! Captivate, inspire, motivate and then provide additional experience for your photo or video. Publishing motivational content might truly sound cliché; however, it’s a trick to generate many likes and comments out there.
Use The Right Emojis
Loves them or hates them, nobody can deny that emojis are a popular form of communication, both in text messages and on social networks. If you want to use emojis (which you should), you must know how to handle them correctly! Emojis act as a substitute for words and ideas and can be used to address the reader. You can do this in the following ways: Try replacing at least one word in each sentence with an emoji that represents it. Your subtitles will attract your readers emotionally.
However, you must be careful not to overdo it. With Emojis you can refine your posts and put them together. However, they should not be the only method of communication. They are meant to replace certain words, provoke reactions and describe feelings to your followers.
Don’t Post Too Much
A few moments ago I mentioned the importance of publishing constantly. Many people make the mistake of not publishing enough. However, some accounts make the mistake of posting too much, which eventually expels Instagram followers.
Lastly, you need to find the right frequency for your audience and stay constant. As mentioned earlier, it’s good to post at least twice a day when you start Instagram. It’s an optimal amount to avoid overwhelming people.
It is a good strategy to start with two launches, one in the morning and one in the afternoon. With these tips, you can expand your community and spread on Instagram according to your goals. However, do not forget what the most important advice is, that is, to reinforce your brand via these tips and tricks.