Since its launch, Instagram has seen its traffic grow very quickly. The ease of taking pictures with the mobile, the opportunity to develop for free its community, the opportunity to interact with Instagramers: so many reasons that make the social network a real fad. By cons, what to do with an account with 3 followers? The question then arises: how to increase the number of Instagram followers?
Brands are now naturally turning to this social network to speak. We’ve studied for you the best practices on Instagram and listed the tips for your brand.
1. Increase The Number Of Subscribers With The Right Content
The best way to earn new Instagram followers for free is to share value-added content.The Starbucks brand is a model in the field. Each published visual is of quality and creates a positive feeling around the brand. The values of sharing, quality & assurance of having a good time are each time expressed in the proposed photos.
To ensure quality, some brands do not hesitate to use photographers recognized or about to become. Allowing the emergence of a young talent is a bet that can pay off for brands because financially more interesting and to show a prescriber image for the brand.
2. Follow Similar Instagram Accounts And Influencers
Instagram icon to start on Instagram, you can instantly find users who have already published content on the theme of your brand or business. The easiest way to do this is to use hashtags to find existing content and track those potential users.
Use the Instagram search engine to find users who share the same interests as your brand and follow them. Always using the search engine, identify the influencers on your topic and make sure you interact with them and enjoy the visibility they offer.
Tip: Use the Explore section on the Instagram mobile app to find the recommended users and photos for you!
3. Like And Comment On Existing Photos
Like Instagram photos Use the hashtag search engine to find people who will be interested in becoming a subscriber to your brand. Post likes and comments on their photos. These users are then notified and will follow the account of your brand if they judge the content interesting.
Tip: to like a picture on Instagram, simply double click on the picture!
4. Publish Your Photos On Instagram At The Right Time
Social network users are usually present in the morning or from the end of the afternoon, after work. But the best time to publish is often different depending on the accounts. Tools can help you set the optimal time of publication.
5. Always Comment On Others Photos
Instagram is not just a place to add photos. The instagramers are also present to discuss. Your brand will be popular if you create these exchanges with your subscribers as users follow the brands to chat with them. You can easily create engagement and make your brand appealing, by responding to most comments received.
Tip: You generate more engagement from users if you respond to all the feedback you receive!
6. Increase Your Instagram Followers By Using Popular And Relevant Hashtags
Hashtags are useful for getting new followers on Instagram. Use the Instagram search engine to identify hashtags that work well with your brand universe and see if these hashtags are popular. Tools can also help you identify the best hashtags to use for your brand. Then use these hashtags in each of your posts. Your photos will be identified on Instagram and give visibility to your brand.
Once your community has reached an interesting size, you can also create your own tag. It may include a product name, slogan including the name of your brand. For example, Abercrombie and Fitch use #AFStyle, Coca-Cola tags its posts with #ShareaCoke, etc.
7. Geolocate Your Instagram Photos
Geolocate Instagram pictures Instagram allows geolocation of the photos you add. The instagramers look at the pictures of the places they like. By sharing photos on popular places, you will gain visibility and increase your number of followers.
8. Launch Differentiating Promotions
One of the best ways to recruit new followers on Instagram is to set up a contest. You can launch an app for an Instagram contest. To do this, find a theme close to the values of your brand, share original photos and offer an attractive reward for the people you want to touch.
Chicken-king-Instagram to get noticed on the trendy social network, some brands deploys promotions. If the idea is beautiful and well executed, new followers and mentions will develop. For example, Burger King launched his account in France with a mosaic presenting the longest whopper ever produced, thus offering a quality and very visual promotion.
Instagram users are looking for strong visual experiences. The goal is to capture the attention of candidates, regularly publish clichés and videos that will mark your followers and make you win others virally. Instagram is particularly fond of simple posts, do not overdo it! You must stay in the image of the Instagram environment and keep your comments succinct and refined. Avoid weighing your post with too many “#”, otherwise unnecessary hashtags.
Think of # generic to reach a maximum of world and # more specific to target a certain category of candidates! For example:
Generic #s Are As Follows:
- #office, etc
Specific #: Depending On Your Area Of Activity:
- Your company events
- Your job opportunities, etc
Finally, Humor is always one of the best ways to recruit new followers, Make sure the content you share on your Instagram account is authentic and original. Your subscribers who follow you on Instagram expect this type of content. The more specific you are in your publications, the more effective your talent acquisition will be. Do not hesitate to mention the different locations. Indeed, these places can be natural sources of followers.