With more than 2.8 billion active users worldwide, social media has become an integral part of every business. It is an incredible channel for brands to connect with customers, create awareness, market their brand, and even provide customer service.
If your target is to take your brand to the next level, then you cannot afford to ignore the platform that sees over 80 million photo updates on daily basis.
In recent years, Instagram has become more than just a tool to keep up with friends and associates. It is now a powerful tool that can make or mar a business. If you have a business, irrespective of the size, being on Instagram is not only a must; it is something that you need to take very seriously.
Does your Instagram feed require a revamp? Need to find a way to up your game? Just creating an account and updating your Instagram account with photos is not enough. You need to step up your game and act like the pros do. According to a report, brands are seeing an average of four times the engagement on Instagram than on Facebook. But for this to happen for your brand, you must step up your game and use Instagram like a pro.
In this article, you will learn of various ways you can set up your Instagram game and become a pro.
1. Make Your Account Public
As a business, your account needs to be public. As ridiculous as this may sound, I have seen businesses that left their account on Private mode.
You need to ensure that customers can easily reach you. Moreover, when your account is in a private mode, your post won’t appear in search results. This means all your posts won’t be as effective as expected.
I will recommend you make your Instagram account a business account. This is very easy to do, simply go to “Edit Profile” and click on “Instagram Business Tools Option” to make your account business account. You will get some special tracking features with this type of account. This allows you to plan your posts around your follower’s activities.
2. Never Ignore Your Bio
This may sound so basic, but I have seen so many businesses give sparse attention to their bio. Your bio is like a love at first sight section of your Instagram. Instagrammers are visiting your bio more than you think. Ensure you explain your business and what kind of post your followers should expect from you on your Instagram bio.
Don’t forget to add your most important link in your bio as well. Add a link to your most attractive offer that will lead to a follower signing up/subscribing to your email list. But here is the thing: before you can get a follower to click on your link, your bio and post must be exceptional.
3. Create An Instagram Strategy
You cannot be effective on Instagram by posting average stuff. You need to stand out, push the bar, and raise the game in order to be head and shoulders above everyone else.
This requires meticulous planning. Top Instagrammers such as Emily Cromwell, an illustrator with vibrant, are known to plan their post at least a week in advance. This will give you a chance to get your best photos, write the best captions and make use of the most effective hashtags.
4. Copy Your Competitors
Don’t act so shocked! You must be ruthless if you want to go far. However, you must be creative as well. When I say copy your competitor, I don’t mean you should copy their every post word for word. Instead, learn what strategy they are using and what they post more often that gets high engagement and recreate them. However, you need to be creative and unique while applying this strategy.
5. Steal Your Competitor’s Followers
Yes, it is allowed. Right now, I know you are thinking how possible that is! The fact is that your competitors’ followers are your target followers as well. However, you don’t want all of them, just a few of them that are very active. To do this, you have to monitor your competitor’s post, look at their most recent posts. Now, check the first commenters, then go and follow and engage with them. These first commenters are your target market and usually heavy Instagram users.
You can have a highly targeted, highly responsive and highly engaged group of followers when you d this with all your competitors.
6. Steal Their Hashtags Too
If your competitor’s post is appearing on Instagram “Explore Page” there is a good reason for that. Don’t be afraid to copy their hashtag and make use of it. Ideally, you will need to create a hybrid of hashtags from the most popular accounts in your niche. Experiment until you find the one that will take you to the promise land (Explore Page).
7. Host a photo contest to engage your followers and expand your brand’s reach
Hosting a contest can help you attract more followers and expand your reach. You can do this by encouraging your followers to create visual user-generated content and share them. The winner gets to have a prize from you.