Almost every brand understand that Instagram is a great marketing tool. However, more than half of brands do not know how to leverage Instagram. A shocking statistics showed that more than 60% of small businesses in Toronto have never used Instagram to generate any type of sales.
This is very shocking given that Instagram has reported over 1 billion monthly active users worldwide in June 2018. With this amount of users, your audience are definitely on Instagram whether you sell cars or cow dung, someone on Instagram is waiting to buy what you are selling.
The problem is that most small business owners don’t have a clue how to use Instagram to generate sales. Some of these people know that Instagram has the power to bring additional sales but lack the necessary knowledge to make it happen. These people also consider themselves unable to hire professional social media managers due to small marketing budget.
However, any investment in Instagram marketing definitely worth it. If you cannot afford to hire an Instagram marketing manager, the least you can do is learn how to make use of Instagram marketing to generate sales. You can definitely do it if you are willing to put in some efforts.
Why Do You Need Instagram For Marketing
When you create a business account on Instagram, you will be able to add additional contact information that isn’t available for personal profiles. This information includes your website, business phone number, and address. You will also be able to leverage Instagram analytic tools to know how you are performing on Instagram.
Besides, a new statistic showed that over 80% of Instagram users follow a business on Instagram. In a statistic released in March 2017, it was shown that more than 120 million Instagram users visited a website following their business page on Instagram. Using Instagram for marketing will help you create more awareness, boost brand visibility, reach a wider audience, and generate more revenue. In this article, you will learn of ways you can easily make use of Instagram marketing to generate more sales. Keep on reading to find out more:
Top 3 Ways To Make Use of Instagram Marketing To Generate Sales
1. Build Your Followers
It is a simple logic – if you want more followers on Instagram, you need to have more followers. You cannot generate as many sales as you want if you don’t grow your audience. The more followers you have, the more potential customers you will be able to reach.
Of course, you cannot just go out there and get just anybody as followers. You need to ensure that your followers are people that are a good fit for your business. When you are starting out on Instagram marketing, a lot of social media managers will approach you to give you fake followers, don’t fall for this.
Naturally build your followers. Use engaging contents to target people that might be interested in your business. You can partner with a social media influencer to make this process faster. Once you increase the number of your followers, not only you can sell to them, but you can turn them into your advertisers.
2. Engage Your Instagram Followers
Honestly, this is harder than it sounds. You need to come up daily with posts that interest and engage your followers. Make sure you are adding values to your followers if you want them to trust you.
When you are just starting out, forget about selling and focus on building trust. You can start by creating a bio that stands out. Keep your bio short and sweet, highlight exactly what you offer, and create a direct CTA using a memorable URL.
When you are done, make use of quality contents, user-generated contents, contests, polls, discounts, promo codes, stories, Instagram stories, and much more to keep your Instagram followers engaged. Keep on posting educational posts. Post at least 3 times a week so remain fresh on your followers’ mind. You need to add value to your followers in order to get their trust.
3. Turn Your Followers Into Customers
Now is the most important step. However, this is easy if you have done step two perfectly. When your followers see you as an authority in the industry, it will be extremely easy to sell to them.
To generate sales using Instagram marketing, you will need to come up with posts that will trigger an emotional reaction. You may have the best product in the world, but you won’t make a sale if you don’t show it in a way that brings about interest and stirs up emotion.
The best way you can do this is to make use of creative design and visually stunning imagery. Make sure that your product can solve your audience’s problems. Your post about your product needs to be exciting and it needs to generate an emotional response. You should add a direct link to the product or tell your followers exactly how to get the product. You can attract additional sales with Instagram ads or when you work with an Instagram influencer.
You can generate tons of sales on Instagram if you do your marketing right. With the tips above, I believe you now have a clue about how Instagram marketing works. Remember to track your success to know that you are doing right and where you need to improve. Overall, be consistent – this is what makes the difference between a successful Instagram marketer and a failed one.