Instagram has recently undergone dramatic changes in how it works. On the positive side, Instagram has improved its editing tools and filters and can go live too. They have changed the way their algorithm works and for many of us, the engagement has actually decreased. But there were also some tips and tricks that seemed to be on the right track.
Here are 14 tips to be successful in the very New Underground World of Instagram
1. Create And Optimize Your Profile
First, you need to customize your Instagram profile to catch the eye, introduce yourself to your potential subscribers and make them want to follow you.
Start by checking that your username is clearly identifiable and easy to find: use, for example, the name of your company. If this name is not available, if possible, use the first term of your username to help users find you easily. For example, the username of Onac on Instagram is @Onac_officiel.
Note: Be sure to include your company’s full name in the Options Section Name field, under the gear icon on iOS, or under the three points on Android. This name will appear below your profile picture and your username in the search results.
And again, enable notifications to be notified when users share or comment on your photos. You will be more responsive, as is already the case with many companies on Twitter. To turn on notifications, go to Options and then push notification settings. For each category of notifications, select Everyone.
2. Choose A Content Authoring Manager
Just like your other social media accounts, your Instagram account must be managed by one person (possibly two). If possible, choose a member of your team who understands the spirit of the platform and knows all of its features.
If you work for a large organization, many people may want to contribute content. In this case, it may be useful to write a reference document. This document must specify the procedure for requesting publication on Instagram, and indicate when and why to publish.
3. Sharpen Your Skills In Shooting And Photo Retouching
On Instagram, the quality of posts is absolutely essential. On Twitter, a bad Tweet is quickly forgotten. No way, however, to publish an unsightly photo on Instagram.
There is no need to hire a professional photographer or train for months before you start. Some basic tips on shooting and photo editing should be enough.
Since Instagram is a mobile app, most published photos will probably be taken with a mobile. Some brands use professional-quality devices for their Instagram account, but most are content with smartphones, which is in perfect agreement with the spirit of the platform.
4. Start Posting Posts
Once your profile is created and optimized, the designated content manager, and your refreshed shooting and photo editing skills, it’s time to start publishing.
We recommend that you post at least 15 posts before you begin to actively interact with other users and move on to the next steps. This way, when users view your profile, their screen will be full of photos and they will expect you to see captivating content on a regular basis.
As time goes by, you will begin to build a stock of available images, such as weekend and vacation photos.
5. Collect Content
While it’s best to have one or two people manage your account, these people can not be everywhere at once to find all the content that’s worth publishing, so invite your colleagues to pick them up. To send you photos of their meetings, meals or any other activity of their daily work.
The possibilities are many. You can create an e-mail address for this purpose, and invite your teams to send photos, video clips, hyper lapses, etc. Just ask them to describe the content in the subject line in order to easily sort the received emails. E-mail is not the easiest way to centralize photos, but it’s the easiest way for your teams and the easiest method to send you content.
If your team has a Dropbox account, you can also create a shared folder where you can upload photos and videos. This procedure is, however, more laborious, and not everyone has the mobile application.
6. Write Captivating Captions To Entice Users To Share Your Posts
Even though photos and videos are the essences of Instagram, be sure not to overlook the captions. Quality legends personify your brand, attract subscribers and encourage them to share your content, helping to increase your brand awareness.
You can generate engagement by asking questions or inserting call-to-action into your captions. For example, they will offer users choices such as Double-click if you’re laughing or Share your experience in the comments.
7. Use Relevant Hashtags
Let’s take a look at hashtags: on Instagram, a hashtag is used to link the conversations of different users into one stream. By using relevant hashtags, you can expand your audience beyond your subscribers and users who already know you.
Be sure to use hashtags with finesse and moderation. Limit yourself to about three hashtags per legend. Do not mention different versions of the same hashtag, such as #memehashtag or #memeshashtags. This crude tactic will only bring you subscribers of low quality.
To find hashtags that may appeal to your audience, search your niche or industry. The easiest way is to browse the Instagram app directly via the Explorer tab (magnifying glass icon).
8. Interact With Other Users, Including Your Subscribers
Instagram is a community, so be sure to look for users who post interesting photos, follow their account and interact with their content. This is the most natural way to draw attention to your own account while finding your place in the community and to glean inspiration.
This type of interaction has two effects: first, when a user receives a notification that you are following it, they are likely to view your account and perhaps follow you as well. It is therefore important to feed your account with content before you start interacting with other users.
Secondly, the latest posts from the accounts you follow will appear in your Newsfeed, and you can easily react to them if you wish.
9. Build Synergies With Users Who Are Targeting An Audience Similar To Yours
Once you have established good relationships with users with a similar audience to yours, you can offer them to promote each other.
In your reciprocal promotion posts, try to be as natural as possible (especially in captions), to avoid looking like spam. Better to remain selective, so do not abuse the process.
10. Organize Instagram Competitions
Another way to expand your reach while generating engagement is to announce a contest, asking users to follow your account, to like your photo or to comment on it to participate.
You can also embed user-generated content into your contest, for example by asking people to post a photo with a given hashtag and track your account.
11. Share Instagram Stories And Live Videos
Since its beginnings, Instagram offers you the opportunity to publish carefully nurtured photos to represent your brand. With the launch of Stories on Instagram, you can also spontaneously share exclusive images, which will stay online for 24 hours only.
These often less worked images give personality to your presence on the platform. The tremendous success of Snapchat has shown that social network users are interested in ephemeral sharing of photos and videos. The Instagram Stories allow brands to cultivate their attractiveness and retain users.
Stories also allow users to share live video, a trendy social content category. What makes videos live on Instagram? They disappear as soon as the user stops filming. This authentic experience allows brands to share unexpected and spontaneous moments, and to give a more human side to the platform’s very smooth ambiance.
12. Make Your Profile Easy To Find And Follow
Include a Follow button on your homepage, your about page, and other pages on your website. You can generate a badge button linked to your Instagram account on this page. Before creating your button, remember to check that you are connected to the correct account. Here is an example of a badge:
If you have a store, you can print a poster in your office to alert your customers that you are on Instagram and invite them to follow you. Also, be sure to promote your Instagram account on other social networks where you are active. Chances are your Facebook and Twitter followers will also follow you on Instagram.
13. Show That You Truly Care
The little act of following someone or responding to a publication can be very useful. To engage with your followers and make a real effort to show that you really care about them counts. Prove that you are indeed a real person with interests that are similar to those of your audience, and give your followers the opportunity to really connect with you.
14. Work On It
Social networks are not something you do for a while. It is a lifestyle. This means publishing at least five times a week and liking and commenting on other publications every day. The journey from Instagram to success can travel through an underground world, but now YOU actually have a map to navigate it out there.
Lastly, now is the time to put what you learned into practice by creating a profile and starting to publish, test, adapt and promote your account. Your Instagram community will not be built in a day, but keep in mind that a strong anchor in your Instagram niche will attract great followers.